About Us

We’re Richard Fenton and Andrea Waltz, authors of #1 Amazon bestselling book Go for No!® and the creators of the “Million Dollar Book Formula” training program and now, founders of Success in 100 Pages. Thank you for taking a moment to read a little about us.

For the last 20 years, we have used our book Go for No! (and a few other books) to launch and grow a thriving speaking and training business. In our spare time (ha!) we have also written a ten book supernatural suspense series. So basically, at any given moment we are either speaking, writing, or publishing a book.

As far as our start, we had no big war-chest or inheritance, and no special connections in publishing. We were simply people with the dream to write a book, start our own business, and take control of our lives. We did work though. We have read, studied, and have attended dozens of writing, publishing, sales and marketing conferences over the years.

To be clear—not every book we’ve written has been a success. Far from it. Some of the books we wrote never made it into the top 100, let alone reaching #1—which got us to wondering… why did Go for No! and several of our other books do so well, while some of our other books do so poorly? So, we decided to do something radical and rented a cabin high in the mountains of Virginia’s Shenandoah Valley for 100 days, with the intent to do nothing but focus on figuring out why some of our books sold, while others didn’t. When we were done, we discovered 13 specific things… Success Ingredients, if you will… that give any author the greatest chance for the long-term success of their book. Here’s what was interesting: When we checked the list of the Success Ingredients against the books we’d written, we could see why the successful books went to #1, and why the others had flopped. The result was a course we’ve developed called the Million Dollar Book Formula.

We decided not only would we use this new formula personally, we were finally ready to help people at an even higher level, that is, be a publisher. In March of 2018 Success in 100 Pages was born and we launched our first book, Freakishly Effective Social Media for Network Marketing with authors Ray and Jessica Higdon. The book hit #1 on Amazon’s Movers and Shakers list and #1 in several other categories including Sales & Marketing. Since its release the book, kindle, and audiobook have all hung in the top 10 of their categories. Needless to say, we were thrilled and this is just the beginning!

Oh, and just a little more about us personally. We live and run our business from downtown Orlando Florida overlooking Lake Eola which is a central landmark for the city. Many mornings we walk around the lake a couple times to say hello to the famous swans that live here. (They actually have their own twitter account.) We enjoy going to the movies, live theater and a really good glass of red wine. We have annual passes to the Disney parks and try to go in the fall and winter months when the weather here is perfect, and in the summer… well, you just don’t go out in the summer. We have a cat named Storey who loves to snuggle and keeps us endlessly entertained.  

Thanks for reading and whatever your writing and publishing goals, we wish you all the best and please don’t give up… get your book out!